Google has announced new hardware tech that allows users to charter their environment three-dimensionally. Project Tango uses a 5” smartphone with Android software 3D motion sensors specifically designed for the program. When in use, the technology makes over 250,000 three-dimensional measurements a second and simultaneously combines that information with positioning and orientation to create a single 3D model in real time. The project is still in a Beta phase and is currently looking for developers to create apps that take advantage of the technologies.
With their sticky floors and seats sprinkled with popcorn crumbs, today’s movie theaters are often not much to look at. But rewind a few decades to the golden age of cinema, and you’ll find theaters as glamorous as the Hollywood films they showcased.
Branding strategy and design firm Lippincott creates new brand identity for Black + Decker. The company known for it portable power tools is rebranded with a new logo and updated packaging. A minimalist design was used to reflect instinctual nature of their products and helps the resonate across geographic borders.
Source: The Dieline
Union Square Partnership reported that the neighborhood ended 2013 with one of the lowest ground-floor retail vacancies in the city—just 1.2 percent
Brooklyn-based motorcycle club Deth Killers has opened up their first storefront at 348 Bowery in the Bushwick neighborhood. Even though the brand is over 10 years old, cofounders Greg Minnig and Leah Dell have partnered with tattoo artist Scott Campbell to initiate the next phase of the label’s growth.
The flagship store only takes up 64 square feet of space in what used to be a tire and service station but is full of distressed tees, hats, patches, sweats, leather jackets as well as “asphalt-resistant denim” their flagship product. The denim are woven with 16% Kevlar fibers and are designed to be resistant to heat and abrasions.
No. 5 - Educate New Customers
"even if you’re just looking to drive pre-orders, giving your potential customers a live demo or walking them through how your product works is a great way to get through to those early adopters."